Packaging becomes essential when running a business that deals with products on people’s faces. For example, the packaging of skincare products will be the first thing customers see, so it’s crucial to grab their attention and reflect well on your brand. That is also the theme of our today’s blog post.
Choosing the perfect packaging for your skin care products is hard, but once you know the factors you need to consider, it’s easier than it sounds! Whether launching a new skincare line or looking to refresh your existing packaging, this ultimate guide will help you find the best packaging for your specific needs. Here’s what to look at when picking out your skincare packaging and how these factors affect each other.
How to Pick the Perfect Skincare Packaging for Your Needs?
As you know, how you present your products and how they look on the outside can be as important as what is inside. After all, when was the last time you bought a product based on its packaging? That said, it’s easy to make mistakes in this department if you don’t know exactly what to look for or where to look. So let us guide you through everything from avoiding common pitfalls to designing your Cosmetic box packaging so your customers can see that you’re different from other brands on the market.
Know What’s Important for Your Brand Uplift
Before looking at different cosmetic packaging options, know what is most important to your business. Its cost, its size, be it’s the speed of production. Whatever it is, be aware that there are a lot of factors you’ll have to weigh to make an informed decision about packaging – and some decisions can’t be made until after picking a supplier. Thus, choosing your products may help streamline your decision-making process later.
Choose a Packaging According to Your Skincare Ingredients
That is an aspect most of us often ignore. Your packaging must follow the Ingredients your item has. If you are producing an all-natural organic product, it must be packed in eco-friendly packaging. That will for sure make all the difference in skin care. When shopping around, you must look into what chemicals your skin is exposed to. Ensure your products contain natural ingredients, like aloe and chamomile, to heal and hydrate your skin.
Moreover, it would help if you mentioned all that on your packaging. That will help your target audience decide why to buy your product. That also leads to understanding your target audience’s needs and requirements. Let us further explain it.
Consider Your Target Audience Preferences
While your packaging may seem like a cosmetic choice, it’s one of your first major decisions as an entrepreneur. If you want to appeal to businesswomen in their 40s and up, you’ll likely want a minimalist or formal look that conveys professionalism and trustworthiness. But, if you’re trying to bring younger customers into your brand, more vibrant colors can pique their curiosity about your products and make them eager to try something new. Above all, most cosmetic packaging is about the choice of ladies, so you must keep in mind what they want and why.
In addition to the above, there are other points one must keep in mind. Let us discuss these aspects one by one.
Think About Cost and Value
So, now you know what it is you’re making and who it’s for. That still leaves one big question: how much should your skincare product cost? Generally, consumers are willing to pay between 25% and 50% of their income on skin care products. On a per-item basis, higher-priced items have an image of better quality, meaning customers are likely willing to spend more on them.
Do Your Research Online and Offline
Before you start shopping, you must understand what’s already out there. Researching trends and what others have done will give you valuable ideas about what works. If nothing else, it’ll prepare your customers for all your hard work when they see their favorite skincare company or local department store carrying your products!
Follow Brand Recommendations
Many beauty brands have tried-and-true packaging tips, and following what’s worked well for similar companies is an excellent place to start. For example, look at popular haircare brands or your company’s labels if you manufacture hair styling products. They likely won’t be a perfect match for your product, but you can use them as a springboard for ideas.
Know What Others Are Buying
As someone looking to buy skincare, you already know what product type you’re looking for (i.e., cleanser, moisturizer, or eye cream). And if you’re like most consumers, you know that price is a significant consideration in your purchasing decisions.
But, most people don’t realize how important it is to consider packaging when buying new products. While some might think of packaging as little more than a container for holding their goods, there are many factors to consider before making a sale.
- How much do you want to spend?
- What size should you get?
- What ingredients are included?
- Are there any more features available?
Look For Style Points or Standout Features
Whether you’re launching a skincare line or are looking for a new product, packaging plays a vital role in your marketing campaign. So, when choosing what type of packaging works best for your product, think about color and shape. When considering color options, don’t be afraid to make them bold. If people are going to remember your packaging design, why not have it stick out from other products?
Don’t Forget About Ease of Use
Easy-to-open packaging is more than a convenience. It’s crucial for maximizing consumer adoption. When it comes to skincare products, people want something that they can use as possible. If you have a product that isn’t easy to open and apply, chances are that your customers won’t be able to remember or be willing to go through all the steps necessary to use it. As a result, you could lose hundreds or even thousands of potential sales over time.
Check What Your Competitors are doing
Various online platforms have many skincare products, but you must ensure that yours stands out. To pick packaging that will make your product stand out, look at what your competitors are doing. Do they have skincare packaging? What do their packages look like? What kind of information is on their labels? How large are their packages? Is it enough space for you to add all your labeling needs onto their package design?
We are sure that once you keep the above points in mind, your skincare products will win the branding race in a brief period.