When creating the perfect marketing campaign, there are few more important things than the size of the packaging in which you deliver your product. A custom mascara box design can significantly impact how much business you get and what kind of business you attract. Because of this, your packaging design must be well thought out and perfectly executed. To help get you started on the right path, here are some tips on creating the perfect custom mascara packaging design to represent your new startup business!
Why Need Top-Notch Designing for Mascara Packaging?
When launching a Mascara packaging startup business, it’s essential to have the best start possible. However, with your business and brand image at stake, it takes time to know where to begin! Choosing custom mascara boxes can be the best decision you make, helping you reach out to potential customers while also boosting your business’s reputation in your community. Here’s how to create the perfect custom mascara box for your startup business!
How to Create the Perfect Custom Mascara Box for Your Startup Business
If you’re trying to market your brand and product, then it goes without saying that you should offer your customers the best possible experience when using and enjoying your products. One way to achieve this is to ensure that your packaging looks as good as the product itself. If you need more resources to hire a graphic designer and pay thousands of dollars for custom packaging, then custom mascara boxes might be the right option for your business. What are these boxes, and how do they benefit your business? In this article, we will answer these questions and more!
Decide on the Shape and Size of Your Mascara Box
Many factors go into determining the shape of a custom mascara box. The first step is to determine how you would like your business name or logo displayed on the cover. You can do this by looking at existing boxes, conducting market research, or both. Once you know your style, it is time to determine which dimensions will work best with your design.
The length and width of a standard box are 4 x 4, but other sizes may work better depending on where you plan on selling your product. For example, if you plan on carrying your product in stores like Sephora and Ulta, a smaller size would be more fitting because they only carry products up to 2 in height.
Choose the Right Material for Your Mascara Box
Several different materials can be used to create your custom mascara box. Popular options include paperboard, chipboard, and corrugated cardboard. The type of material you choose will depend on your preference, budget, and end-use. Below is a list of what each option offers
- Paperboard: These boxes are perfect if you want a lightweight box with minimal protection. These boxes are generally unsuitable for food items as they don’t provide much moisture or grease resistance.
- Chipboard: Chipboard boxes have more moisture and grease resistance than paper boards, but they aren’t as lightweight. They cost less than other materials like corrugated cardboard, so these are a good option if you need something sturdy but affordable.
Select a Printing Technique for Your Mascara Box
Could you contact a printing company to help figure out which printing technique is best for your custom mascara box? There are dozens of choices available, so take some time and read up on which suits your business best.
There are four standard printing techniques used in the packaging industry:
- Lithography: Lithography is best if you have an image that requires crisp lines or fine detail; this method often produces vibrant colors and rich blacks.
- Offset lithography: It is excellent because it can produce high-quality images that work well with small details.
- Letterpress: Letterpress uses raised surfaces to create stunning tactile designs but does require more expensive equipment than other options.
- Flexography: Flexographic prints give the appearance of being handmade but with the benefits of machine technology – perfect if you want that hand-crafted feel but do not have time to spend hours producing it by hand!
Finally, vinyl graphics can be combined with any other printing process mentioned above to add another dimension to your product design.
Each has its advantages and disadvantages; however, one may be perfect for your business!
Decorate Your Mascara Box with Attractive Designs
The first thing you should do when designing your mascara box chooses a theme. Once you have chosen a theme, you can start designing your box and thinking about all the different aspects of making it.
Remember that this is your business’s first impression to potential customers, so make it count! The key is to keep it simple. Focus on one element at a time, and don’t overthink things. Get creative with fonts, colors, shapes, etc., and keep your box manageable.
Remember that once you put your logo, there is no room to add anything else. So decide early what you want and stick with it. When choosing colors for your design, stick to pastels as they are more feminine. Also, include pictures of eyeshadow swatches from your products. That will help people know what they’re getting before they buy it.
Add a Protective Coating/Finishing to Your Mascara Box
You can add a protective coating to make your custom mascara box more durable. A varnish or lacquer protects it from water damage, so if it gets wet in the rain, that won’t be an issue. It’s also important to note that when you paint a surface, you must sand and prime it first.
If you don’t do this step first, the sealant won’t adhere properly and will bubble up as soon as you put anything on top. In addition, you’ll need to purchase a specific type of primer for painting surfaces made out of plastic or metal since other types might not work well with these materials.
When ready to paint over your primer, use acrylic paints explicitly designed for plastics instead of oil-based paints because they’re less likely to leave residue behind once they dry.
Creating a custom mascara box for your startup business is an excellent way to create an eye-catching marketing tool. It will not only showcase your logo and brand. But it will also allow you to hand out product samples easily. Startup businesses need all the help they can get when marketing themselves.
A mascara box will make it easy for anyone in your company who needs something on the go to be able to pass out samples of your products or provide information about them with ease. You should consider doing this if you want people to learn more about your work without much effort.