Cosmetic packaging has come a long way from the clunky metal and glass tubes of yesteryear. Their appearance and design have changed alot. Most brands now follow a particular theme or set of guidelines regarding how their products look and feel. Unfortunately, these themes are relatively standardized. We have brought some workable cosmetic packaging ideas you will love applying.
Put it differently, meaning that if you’re creating an entirely new product or service, you must stand out in some way with your packaging if you want people to take note. Here are the top ways to spruce up your cosmetic packaging to give your product the visibility it deserves. Let us start with the color scheme of custom cosmetic packaging.
Choose Color Schemes that Go Well with Branding
A color scheme can help to add unity and cohesiveness to your cosmetic packaging. Plus, it can be a great way to make your products stand out on store shelves. When choosing a color scheme, consider using colors that complement each other, and that will appeal to your target market. Let us elaborate on these types and how this is the most interesting part of our cosmetic packaging ideas:
There are many different types of color types you could choose from:
- Monochromatic – when all the colors in the palette are shades of one color.
- Analogous – when colors are adjacent to each other on the color wheel.
- Complementary – when colors are opposite each other on the color wheel;
- Triadic – when colors form an equilateral triangle.
Write the Marketing Info on the Box Meticulously
Cosmetic packaging is more than just functional. It’s also a way to show off your product and make it stand out on the shelves. Here are some creative cosmetic packaging ideas to make your cosmetic packaging marketing copy and branding info pop:
- Advertise your ‘new’ products with temporary tattoos that can be peeled away after use.
- Put photos of different people wearing different makeup looks from your line on the back of your compacts, so customers can see how they could wear them, too.
- Create customized packages with snaps, zippers, buttons or velcro for each person’s style.
- Include instructions for using products in each package or box to help customers get creative with their application methods.
Make a Bold Statement with Your Design Elements
Your cosmetic packaging is one of the first things potential customers will see, so make sure it’s eye-catching and on brand. You can use design elements like color, shape, and material to communicate your brand identity and stand out on the shelves.
Plus, using design as branding can help you create a cohesive look for your products that will make them instantly recognizable. The four most common design elements are typography, colors, shapes, and materials.
Think Bigger Than the Cosmetics Boxes and Bottles
There are many ways to package your cosmetics beyond the standard boxes and bottles. Get creative with your packaging and think outside the box to make your products stand out. Here are a few suggestions to help you:
- Create a stackable container using aesthetic color schemes
- Dress up a cardboard box by adding stickers, quotes, stamps, or illustrations
- Use a cosmetics box as a compact organizer for makeup brushes and other accessories
- Decorate the inside of a book for lipstick storage, including drawings of lipstick swatches on pages that open to reveal compartments for lipstick tubes
Choose the Box Size According to your Product Needs
You don’t need a big box or bottle to package your cosmetics. Some of the most creative cosmetic packaging ideas come in small sizes. This is excellent news if you’re on a budget or have limited space.
Create little, easy-to-transport mini-jars for creams and moisturizers. Consumers love when they can be a part of the creative process, so why not let them help design your next packaging run? Hold a social media or in-store contest where customers can submit their designs. This is a great way to get some fresh ideas while building excitement for your new products.
A great way to develop new ideas for cosmetic packaging is to take a good, hard look in the mirror. What style are you going for? What feeling do you want your products to evoke? Once you have a general idea, it’s time to start playing around with different looks. Try out a few different styles and see what feels right. If you’re unsure where to start, use magazines or websites as inspiration. Here is how you can generate ideas using the social media platform.
Organize a Designing Contest on the Social Media
The best part about this idea is that you don’t have to shell out any money because all you need are people with creativity and access to Photoshop! To avoid confusion, make sure the contest rules are clear before starting.
Contestants should be given guidelines on what they’re allowed to include (fonts, colors, shapes) and how many submissions each person can enter. After receiving everyone’s entries, make it a point to give credit where credit is due by featuring all of the entries online and publishing each participant’s name alongside their work.
Final Verdict
Traditional rectangular or square-shaped packaging can be pretty dull. Think outside the box and consider unique shapes to make your product stand out on the shelves. Circles, triangles, ovals, and hexagons are all great options. And don’t forget to use different materials, like glass, metal, or bamboo. A triangle-shaped tube is an excellent option for mascara or liquid eyeliner. You could also use a triangular package for highlighter sticks. If you’re selling nail polish, use a tapered bottle that tapers at the top, so it looks like an actual nail when applied!
